Liberty Communications wins PR contract with Geemo

Liberty Communications has been handed a new contract by Geemo, a mobile marketing platform that is seeking to raise its company profile in the UK.

Following a competitive pitch, Liberty has been selected as Geemo's first PR agency partner and will be tasked with targeting events and experiential agencies, marketers and retailers, as well as emphasising Geemo's leadership in proximity marketing, reports PRWeek.

The client's technology allows brands with physical locations, such as shops, to target consumers via their smartphones based on their geographic location.

Having spoken to numerous agencies, Geemo deemed Liberty to the best-positioned to communicate its story and expertise to a wider audience.

Dee Gibbs, founder and global chief executive officer at Liberty, said: "Geemo has a very strong proposition and client base and we're thrilled to be working with them to build their UK presence and make them the go-to resource for media covering proximity marketing."

This comes after the firm was hired by retail and service innovation firm InReality to help it build its presence in North America earlier this month.