Lisa Sullivan moves from WE to Ketchum

Lisa Sullivan is to take charge of Ketchum's North America tech practice after five years at WE.

While Ketchum's tech clients include the likes of IBM, this sector has typically been a smaller focus for the company, when compared with the likes of corporate and consumer.

Ms Sullivan will work closely with European tech head David Vindel and Hilary McKean, head of global practices at the firm. In addition, previous head of the practice Susan Butenhoff will play an advisory role.

A spokesperson for the company said Ms Sullivan will work with them to "define a growth plan once she is on board, including exploring ways in which technology intersects with other industries like auto, healthcare and food".

WE is now looking for replacements for Ms Sullivan, as vice-president Aaron Petras is currently filling in as interim general manager.