Lucid named support agency of the year at PMEA Awards

Lucid has been recognised in a total of four categories at the 2016 PMEA Awards, taking home the title of support agency of the year.

This prize honours companies in support sectors that have provided pharmaceutical clients with outstanding assistance. The judges praised Lucid for its strategy, innovation and effective motivation of its own team, as well as the measurable improvement in patient outcomes it has been able to deliver.

In total, the agency entered four categories and was shortlisted for all of them. A second win came in the excellence in physicians/healthcare provider support programmes category, with Lucid's Psoriasis Expert Exchange Forum scheme earning the prize.

The company was also highly commended in the innovation bracket for its Advance Outcomes approach to medical education, while its Ulcerative Colitis Endoscopic Index of Severity online tool was highly commended in the excellence in healthcare collaboration and partnerships category.

Jan Steele, Lucid's co-founder and chief operating officer, said: "Being recognised for our work at these awards makes me incredibly proud of the team we have built over the last decade."

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