M2M handed media account by Alzheimer’s Society

M2M has been handed a new media account by the Alzheimer's Society, a leading charity funding research to help people living with dementia.

The firm has been appointed as the charity’s first media agency of record and will be tasked with handling the client's media planning and buying for its brand and fundraising activities, reports Campaign.

Additionally, the Alzheimer's Society has appointed the brand specialist The Team, ahead of a planned marketing drive to build awareness and support its ongoing strategic and appeals activity.

The charity is planning to launch a multimedia campaign in May to coincide with Dementia Awareness Week, as part of its five-year plan to ensure that those living with dementia and their families know where to go to for support and advice.

It previously appointed Fallon as its advertising account holder and Lida to handle its digital and direct business last year.

M2M's cause-related marketing experience includes work for the Historic Royal Palaces charity group. Other high-profile clients include HP, Estee Lauder, HTC, Ugg, Lidl, Amazon Instant Video and Yakult.