Mash PR to support launch of fintech startup Hedgd

Mash PR has been appointed to assist with the launch of a new financial technology startup company called Hedgd.

The London-based client – which designs software to enable investment managers to take control of data, costs and productivity – has brought in Mash PR to handle comms activity around the launch of its upcoming flagship product, reports Gorkana.

Under the terms of the brief, Mash PR will be tasked with driving messaging, content marketing, media and analyst relations as Hedgd's offering makes its market debut.

Oliver South, co-founder and chief executive of Hedgd, praised Mash PR for its enthusiastic and creative approach, its understanding of the company's aims, and the ideas it has for communicating the benefits of the Hedgd service.

This win follows on from Mash PR's recent decision to launch a dedicated business-to-business practice for the first time.

Stu Campbell-Carran, managing partner at Mash PR, said: "We have always executed trade and corporate activities for our consumer clients and are delighted to start working with Hedgd as our first client in this area."

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