Media agency Capital City Media acquired by MRM

Communications consultancy MRM has acquired specialist media agency Capital City Media, who will continue to operate under the same brand, but be based in MRM’s Covent Garden offices.
Capital City Media specialises in media planning and buying for financial services firms, helping execute campaigns across social and digital channels, print, TV, radio and outdoor, whereas MRM specialises in social and digital media, and corporate and consumer PR.
CCM founder Mike Richards and director Becky Ford will be on the executive committee at MRM Group. Mr Richards said: “We believe a combined and heavily integrated proposition will be immensely powerful and something we are extremely excited about taking to market.”
MRM CEO Andrew Appleyard said: “Our clients are looking for a more holistic service, and the way that I look at it is that clients are trying to tell a story at one end to a bunch of people at the other. What we’ve always been able to do is work out what that story is and how to articulate it, and Capital City will provide us with even greater ability to work out who our client’s audiences are and how to reach them. We can then decide on the best way to deliver a communications plan, whether that is through earned media or paid or sponsorship of events.”