Medicus International takes on new Discovery London name

Medicus International is being relaunched with the new name Discovery London, a move that will help to extend the agency's international reach.

Parent company Publicis has chosen to rebrand Medicus and bring it within the global Discovery brand, with the London-based organisation set to become the European hub for the wider Discovery network.

Led by general manager Barbara Joly, the new-look agency will move from being a niche business to the pan-European arm of a major international group, aligned with a network of more than 500 employees worldwide.

Publicis Healthcare Communications' global group president Sam Welch told PMLiVE: "Discovery is our strongest med comms brand worldwide, so the move to make Medicus International part of that was really done to align the brand on a globally basis."

He added that Publicis aims to invest heavily in Discovery London, eventually ensuring its stature is equal to that of Discovery's New York office.

Medicus has been operating for more than 35 years and can already boast considerable experience of working with global pharmaceutical and biotech clients.