MGP acquires WebMD

The specialist healthcare publisher, MGP, has acquired WebMD to bolster the business’s UK platform for healthcare professionals.

Chesham-based MGP produces content designed to change clinical behaviour in line with best practice and support inform clinical decision making.

MGP will continue to function as an independent subsidiary of Medscape following the acquisition, while the two companies collaborate on and integrate products, services and platforms.

Group General Manager, WebMD Global, Jeremy Schneider, stated: “MGP and Medscape have the trust and the engagement of hundreds of thousands of UK healthcare professionals, driving clinical behaviour change. Through this transaction, we can leverage our combined strengths and scale to deliver robust, information-rich content to doctors and innovative solutions to customers.”

Founder of MGP, Ivor Eisenstadt, stated: “MGP shares a core mission with that of Medscape – to provide information that doctors and other healthcare professionals need to deliver optimal healthcare for their patients. At MGP, we focus on providing an experience that drives the use of clinical guidelines to improve patient care. We are excited to join forces with Medscape to build on this commitment.”