MSLGroup wins PR brief with Netflix ahead of European expansion

MSLGroup has won a new European PR contract with US streaming media company Netflix, which is looking to expand its presence in the region.

According to the Holmes Report, the agency will be tasked with overseeing the brand's entry into key European markets such as Germany, Austria, Switzerland, France, Belgium and Luxembourg.

The first three of these market launches will be handled by MSL Germany, while its Paris office will take charge of the French debut, which is scheduled for September 2014. The German rollout is also expected before the end of the year.

Netflix already has a presence in the UK, Scandinavia and the Netherlands and has been credited with disrupting the TV market in the US, thanks to its wide range of content and growing stable of original productions.

MSLGroup's expertise will help the company compete with established European rivals such as Vivendi's Canal Plus service and Amazon Prime Instant Video.

Part of the wider Publicis Groupe, the agency is a leading strategic communications and engagement company with experience of working with tech brands such as BT, Google and Sony.