MWW PR appoints new senior account director

MWW PR has announced the appointment of Ked Mather as a senior account director, a move that will expand its consumer PR capabilities.

Mr Mather will join the agency's London team and will be involved in client work and new business opportunities spanning the technology, media and financial services sectors.

He joins MWW PR having previously served as senior communications manager for Samsung and MasterCard. While at Samsung, he led the sponsorship communications activation of the London 2012 Olympics, delivering the company's best ever social and traditional PR results since sponsoring the International Olympic Committee.

Other previous employers include the Red Consultancy and Freuds, where he helped create campaigns for brands such as McDonald's, Samsung, Vodafone McLaren Mercedes, Nike and Cobra Beer.

Paddy Herridge, managing director of MWW UK, said: "Ked's experience both from agency and in-house bolsters our fantastic team. We're looking forward to getting him involved in some of our most important client work and new business opportunities."