Napier Partnership wins new brief with Imagination Technologies

Napier Partnership has hired by the UK-based Imagination Technologies to raise awareness of the brand in Britain and across Europe.

Imagination is a leading provider of graphics components and semiconductor IP, including MIPS processors and Pure digital radio technology. It has selected Napier for this brief based on its extensive tech industry experience, according to PRWeek.

The client company is currently experiencing growth thanks to the use of its processors and other products to power mobile phones, complex industrial systems and devices connected to the Internet of Things.

Napier's managing director Mike Maynard said the new client "is a British success story, and we are looking forward to ensuring it gets the attention that it deserves".

The agency's other tech sector clients include the likes of Microchip Technology, Vicor Power, DocCentrics and Panasas.

It has been expanding its team over the last few months, appointing Mike Flower as senior account manager and Chloe Attwood as a PR intern during the summer, before launching a marketing apprenticeship programme in August.