National Magazine Company relaunches Men’s Health mobile site

The National Magazine Company has bolstered its digital profile by relaunching the mobile website for Men's Health, the UK's leading male lifestyle brand.

Easier navigation tools, improved search functions and faster access are among the improvements to the site, which was first introduced in 2011 to capitalise on the growing number of people visiting the Men's Health online platform via smartphone.

Since its launch, the number of page impressions from mobile users has increased to 1,165,572 per month, while more than 297,000 mobile unique viewers accessed the site in June.

Morgan Rees, creative development director at publisher Hearst-Rodale UK, said: "Men's Health is famous for visually arresting and expertly sourced content, so it's important for us to constantly review the ways we connect with our readers."

The news comes just a matter of weeks after sister publication Women's Health saw its first ever UK edition exceed expectations, surpassing its predicted sales target by more than 10,000 copies.