Navience Healthcare Solutions to be acquired by Evoke

Evoke is to form Evoke Navience with the acquisition of Navience Healthcare Solutions by Evoke’s parent company Huntsworth Health, at a costs of $24 million. Evoke has recently been reorganized into professional marketing, consumer and patient marketing, market access, PR and influence, media, and consulting. Founded in 2010 by John Shamsey, Navience provides market research, analytics, market access and payer marketing services. Mr Shamsey will stay at the helm post acquisition, and will be on Evoke’s management team, reporting to chief executive Reid Connolly.
Mr Connolly said: “Market access and payer marketing is so important and a growing part of our business. We wanted a much more substantial focus in that area. Patients and physicians are always going to be hugely important, but payers and consumers have more of say now than ever before. It was our goal to bulk up our expertise and our weight in the payer space and help our clients navigate the complex payer landscape. It’s important that we can work with a client across consumer, commercial, payer, PR, media, U.S., and global.”