Nelson Bostock wins new contract with Salesforce.com

Nelson Bostock has been chosen as the new UK PR partner of Salesforce.com, following a competitive pitch involving several tech PR firms.

The US-based business software company has awarded a contract worth an estimated 200,000 pounds to Nelson Bostock after it chose to end an 11-year association with Lewis PR and carry out a review earlier this year, the Holmes Report reveals.

It comes at a time when Saleforce.com has been making a series of strategic acquisitions, purchasing firms such as Buddy Media and Radian6 to integrate social and mobile services into its portfolio.

This will help the company achieve its aim of transitioning from a customer relationship management software provider to a cloud computing solutions business.

Nelson Bostock will be assisting its new partner in maintaining its recent efforts to improve its brand profile, having recently advertised its services during the high-profile Super Bowl sports event in the US.

The company also recently agreed a strategic global alliance with the social network Twitter.