Netflix appoints corporate comms and technology director

Netflix has announced the appointment of former Bloomberg technology journalist Cliff Edwards to a key corporate communications role.

Jenny McCabe, global media relations director at the streaming media company, confirmed to PRWeek that Mr Edwards has been hired as its new director of corporate comms and technology, a role he commenced last month.

Reporting directly to Netflix chief operating officer Jonathan Friedland, Mr Edwards will be based at the firm's offices in Los Gatos, California. The role will leverage his industry experience as a writer for Bloomberg News and Bloomberg Businessweek.

He previously worked as a technology reporter for the publishing brand, covering consumer tech, media and entertainment issues.

Netflix is the currently the world's leading internet television network, with more than 48 million members in over 40 countries worldwide. It provides access to more than one billion hours of streaming media through its service.

Earlier this year, it hired MSLGroup to help coordinate its PR efforts as it plans its expansion into new European territories, including Germany, Austria, Switzerland, France, Belgium and Luxembourg.