Novartis Animal Health UK announces multimodal partnership with P&G

Novartis Animal Health UK (NAH) will partner with Procter & Gamble (P&G) Pet Care business.

The deal will begin on April 1st in the UK and see the NAH sales team detail P&G's pet nutrition products to veterinarians. The focus will be on the benefits of the Eukanuba veterinary diets and the Eukanuba Puppy range. 

Simon Harris, sales and marketing manager of nutrition at NAH, said his company already offers expertise in pet diseases and innovative veterinary medicines.

"We believe nutrition also plays an important role in disease management in pets, making our strategic cooperation with P&G Pet Care a natural fit that offers real benefits to veterinarians and their patients," he added.

Penny Watson, senior lecturer in small animal medicine at the University of Cambridge, explained nutrition plays a key role in patient management and the combination of Eukanuba Veterinary Diets and Novartis Animal Health products helps to highlight the importance of a multimodal approach to effective patient management.