Octopus Group wins UK and EU brief with Blue Jeans

Octopus Group has announced a new contract win with Blue Jeans, a leading global provider of interoperable video collaboration services.

The firm has been selected as Blue Jeans' comms agency partner for the UK and Europe to help drive brand awareness and fuel the client's sales pipeline. Octopus was selected following a competitive pitch after demonstrating its creative thinking and knowledge of the market.

Aimed at expanding Blue Jeans' presence further in the UK and increasing awareness of its next-generation video collaboration services, the programme will communicate the benefits of Blue Jeans' solutions to large and small companies.

Headquartered in Mountain View, California, the client's cloud-based conferencing service allows users to connect with each other seamlessly from practically any device.

Jon Lonsdale, managing director at Octopus Group, said: "Blue Jeans is fast-growing and innovative and is culturally a great fit for Octopus Group. As the clear next-generation choice in video communication technology, Blue Jeans is a leader in a growing sector."

Mr Lonsdale was elected as a member of the Public Relations Consultants Association's PR Council last month, further underlining Octopus' influential position in the industry.