Octopus wins brief with Callcredit Information Group

Octopus Group has been handed a new brief by Callcredit Information Group, a provider of database marketing solutions, credit referencing and software analytics services.

The client has selected Octopus as its retained PR and social media agency following a competitive three-way pitch and has tasked the firm with leading a PR and social media programme worth six figures.

Based in Leeds, Callcredit is seeking to double the size of the company in the next five years, following its acquisition by the private equity business GTCR in 2014. It is also building its in-house capability and is currently recruiting a corporate communications manager.

It will be pursuing a digital-first approach to communications with the aim of raising awareness of the business, telling its corporate story and supporting the sales organisation.

The account will be led by Octopus Group's director Tom Holland, who will reports to Callcredit's interim communications director Mary Whenman.

Mr Holland said: "There is so much potential here to deliver creative, high-impact campaigns that drive awareness and engagement with key buyer personas, and also to integrate PR and social media into a broader lead generation programme."