Ogilvy Singapore to manage Japan Airlines integrated comms brief

Oglivy Singapore have been appointed as Japan Airlines agency to manage their integrated communications in Southeast Asia for five important markets.

Regional marketing manager for Japan Airlines Sze Hunn Yap commented that Oglivy’s “creativity, speed, precision and expertise in integrated work” was how they won the pitch. He also commented “Oglivy has a strong network in the region, which will allows us to tap into their knowledge and execute campaigns to suit the different cultures across the markets seamlessly.”

Ogilvy will deliver campaigns that combine creativity with technology, customer engagement, commerce and partnerships. Chris Riley, chief executive of Ogilvy Singapore, hopes to build a campaign that brings ‘Japan Airlines’ vision to life’ and that will build a brand that not only reaches out to local markets, but also builds ‘stronger connections amongst travellers.”