Oral-B has unveiled its Oral-B iOTM toothbrush

Oral-B has unveiled its Oral-B iOTM, a state-of-the-art, redesigned rechargeable toothbrush, for a professional clean every day in the comfort of the user’s home. Furthermore, Oral-B iO has earned the ADA seal of approval, highly acknowledged by consumers and dentists as the gold standard for assessing effectiveness and safety of dental products.

Oral-B iO is the result of six years of dedicated study with dental experts to ensure users have the most significant possible oral health outcome. The brush, which impressed attendees at the 2020 Consumer Electronics Show in Las Vegas earlier this year, has unique features, such as a redesigned brush head and a linear magnetic drive.

Oral-B iO provided a more thorough clean of teeth and gums, thus allowing the users to effectively and quickly maintain oral health. Also, Oral-B iO users reported one hundred per cent healthier gums in seven days compared to a regular manual toothbrush, eighty-three per cent of patients with gingivitis switched from toxic to sound gums in eight weeks, and six times more plaque removal along the gumline.

P&G Health Care CEO, Steve Bishop, stated: “Oral-B iO represents a monumental leap in innovative oral care technology. Oral-B iO not only propels the category forward and provides consumers with superior oral health, but it also aims to transform the act of brushing from something you have to do into something you want to do.”