Oral-B introduces new AI-Brush

Oral-B has introduced its new artificial intelligence toothbrush GENIUS X. Oral-B’s global Brand Director, Stephen Squire, said: “Imagine: What if a future dental device could tell all you need to know about personal health, and could connect directly with your dental and health professional whenever it’s needed, seamlessly, and as early as possible? The Biometric Health Tracker concept is our idea of a 360-degree health platform, designed to improve oral and overall health. It is not a finished product. It is a vision that shall further enable pioneering work between dental professionals, external researchers and Oral-B scientists alike. Together, we want to explore the endless opportunities connected Oral-Care devices can deliver.”
GENIUS X with AI has learned from thousands of brushing patterns and combines that knowledge to assess individual brushing styles and coach users to achieve better brushing habits. The AI technology tracks where people are actually brushing in their mouth and offers personalized feedback on the areas that require additional attention. It works seamlessly, without having to change your brushing habits or style. Prof. Dr. Ralf Rössler from the University for Digital Technologies in Dentistry & Medicine in Luxembourg, said: “Every patient is unique, that is why we are looking for solutions that adapt to the individual. Oral-B gives patients an excellent and personalized brushing experience, without having to change the way they brush to achieve their best oral health result. This makes it a real breakthrough.”