Orbital Media wins social media brief for Sudocrem

Orbital Media has won an expanded brief with Actavis to run social media campaigns for the antiseptic healing cream brand Sudocrem.

The agency, which has managed Sudocrem's social media strategy in the UK and Ireland since 2011, has now been appointed as the brand's global lead for social media following a non-competitive review process, reports Gorkana.

It will include extended services and strategic advice, such as toolkits and seminars for the brand's key global marketing teams. Orbital Media will also roll out gamification apps to relevant territories' social media platforms.

Actavis completed the acquisition of the brand last year as part of its takeover of Forest Laboratories. The fast-growing company – which also recently acquired Allergan – is now looking to increase Sudocrem's global market penetration in more than 35 countries.

Hayden Allen-Vercoe, Orbital Media's senior board director, said: "Having worked closely with Sudocrem for more than four years, we are delighted to be a part of this exciting international journey to deliver social media that puts consistency across brand and consumer experiences at the fore."