Packer Forbes joins new European comms network Heal

Packer Forbes has announced the launch of a new pan-European health communications network, of which it is a founding member.

The Heal network, also known as the Healthcare Communications Alliance, aims to bring together local expertise from agencies in six countries for shared international clients. Member agencies will be able to pool their experience, partnerships and contacts.

Packer Forbes will represent the UK and Ireland, with Cramer Gesundheits Consulting covering Germany and Switzerland, and PRPA representing France. Italy will be represented by Med Stage and Scandinavia by Effector.

Finally, Inforpress has been selected to cover Spain and Portugal, as well as a handful of Latin American nations, such as Colombia and Brazil.

Alexa Forbes, chief executive of Packer Forbes, said: "This new collaboration is tremendously exciting for us, as it will enable us to offer our clients an even stronger integrated European or global communications service."

The agency is the longest-standing independent healthcare consultancy in the UK and has been delivering medical communications programmes for more than two decades.