Pegasus appoints new associate director and head of studio

Pegasus has announced the appointment of Alison Perkins to the newly-created role of associate director and head of studio.

Ms Perkins joins the agency from Hogarth Studio, the WPP-owned marketing agency, where she headed up a 73-strong team working in London, Milton Keynes, Prague and Dhaka, reports Gorkana.

In her new role, she will take responsibility for all operational aspects of Pegasus' creative and digital studio The Lab, which accounts for around 20 per cent of the agency's current revenue.

She will set up a new production and workflow process, as well as managing ongoing resource allocation and delivery, leveraging her 30 years of experience in production and advertising.

Stuart Hehir, Pegasus' creative director, said: "Alison brings a wealth of experience and knowledge that is both unmatched and invaluable, and we are all genuinely excited she has chosen to join us as we continue to evolve and grow."

The Lab supports the company's business units with campaign creation and delivery, with services spanning traditional design, animation, web and app development, film and advertising work.