Pegasus retained by Holland and Barrett as PR partner

Pegasus has won a new contract with Holland and Barrett, the health food retail chain owned by nutritional supplements manufacturer NBTY Europe.

The agency has been reappointed by the client for a consumer and corporate PR brief following a competitive pitch. It has held the account for more than ten years.

Its recent work for the brand includes overseeing the launch of the Free-From range, which included celebrity and charity partnerships, and an experiential big banquet stunt to promote a new flagship store in Chester.

As part of the appointment, Pegasus will continue to run Holland and Barrett's social media channels via its digital and social media team, The Lab.

Lisa Bradley, managing director of Pegasus, will continue to lead the account, with consumer activation to be handled by Matt Steele, senior account director for food and nutrition. Duncan MacKenzie-Reid, the agency's head of corporate, will lead the corporate business.

Ms Bradley said: "Our mission has always been to inspire healthy decisions, because health touches all parts of your lifestyle from the foods you eat to the products you choose."