Pegasus to work with Maitland on Harley Medical brief

Pegasus has been appointed as a new agency partner for cosmetic surgery and skin treatment provider Harley Medical Group.

The client has tasked Pegasus with raising awareness of its surgical, laser and skin treatment credentials among consumers, while also assisting with the launch of a premium own-branded skincare range, reports Gorkana.

Helen Yeardsley, Pegasus director, will provide strategic lead for the campaign. The agency has been hired as part of wider efforts by Harley Medical to bolster its consumer and corporate comms capabilities.

Last week, it was announced that another agency, Maitland, has been retained to handle corporate communications and reputation management on an ongoing basis, having previously assisted the client with its financial restructuring and several other projects.

Harley Medical Group marketing director James O'Shea said: "We have undergone a period of significant change and with a new management team now in place, we believe the time is right to make these agency appointments to help us take the business forward."