P&G contributing to a better environment

Procter & Gamble scientists and engineers have developed innovative manufacturing, packaging and distribution solutions to make sustainable living easier and reduce disposable waste by having reusable, refillable packaging. They have also introduced new “collect and recycle” circular solutions as part of a partnership with LoopTM, a circular e-commerce platform developed by TerraCycle.
P&G was the first consumer products company to join Loop, a global packaging and shopping circular solution which aims to improve the environment through packaging that is collected, cleaned, refilled and reused. Loop also offers the option to collect used products from consumers’ doorsteps for further recycling or reuse. Eleven P&G global household brands will be available in the Loop system – Pampers TM, Always TM, Gillette TM , Venus TM, Ariel TM, Febreze TM, CrestTM , PanteneTM, TideTM, CascadeTM and Oral-BTM, which will be validated and optimized through real in-market learning experiments beginning in mid-2019 in New York and Paris.
Virginie Helias, Vice President and Chief Sustainability Officer at P&G said: “We are building on more than 180 years of innovation and world-class consumer insight to enable responsible consumption at scale. We’re proud to partner with TerraCycle as the first CPG company to be part of this transformative program, which is just one of the many ways we are delivering on our Ambition 2030 goals to accelerate sustainable innovation and drive circular solutions. The time to act is now. We are passionate about harnessing the power of our global reach and the strength of our trusted global brands to scale-up more sustainable solutions. Transformative partnerships are key to achieve this mission as no one can succeed alone.”
TerraCycle Chief Executive Officer, Tom Szaky, said: “We are happy to partner with P&G and other global brands, retailers, infrastructure companies, and the World Economic Forum to create a new way to more responsibly consume products. Loop aims to not just eliminate the idea of packaging waste but greatly improve the product experience and the convenience in how we shop. Through Loop, consumers will be able to responsibly consume products in specially-designed durable, reusable or fully recyclable packaging. Through the power and reach of trusted brands such as those of P&G we will be able to change consumers’ habits and achieve the scale required for the model to achieve its objectives.”