P&G joins Cosmetic Animal Testing ban

Procter & Gamble has joined with the Humane Society International #BeCrueltyFree campaign, to ban animal testing for cosmetics in all major global beauty markets by 2023. P&G’s support for #BeCrueltyFree will include joint education and capacity-building programs for non-animal alternatives, continued development of new animal-free approaches to safety assessment and advocating for the legislative end of cosmetic animal testing in key global beauty markets.
P&G Corporate Communications and Animal Welfare Advocacy, Dr. Harald Schlatter, said: “We’ve invested more than $420 million over forty years in developing non-animal test methods. Our researchers have led or co-designed at least twenty-five cruelty-free methods that have replaced animal testing of cosmetic products. HSI and the HSUS have been powerful partners in advancing these methods globally.”
Chief Research, Development and Innovation Officer at P&G, Kathy Fish, said: “We are pleased to partner with the Humane Society International in the quest to end cosmetic animal testing. I’m proud of the passion and expertise our researchers have contributed already to this goal. I know they will continue to be a force for good, providing leadership and advocacy to help achieve our shared vision.”