PHA Media wins PR brief with weight loss site DesirableBody.co.uk

PHA Media has been handed a new brief by DesirableBody.co.uk, a popular weight loss website and the UK's largest stockist of Re:Active fat burning products.

This will be the site's first PR campaign and will see PHA Media handling consumer communications and negotiating celebrity endorsement opportunities. It will also deliver regular product placement opportunities for the website's consumer products, reports Gorkana.

Part of the brief includes developing case studies of people who have successfully lost weight using Re:Active products, all of which will help DesirableBody.co.uk to maintain its recent rapid growth.

PHA Media was handed the contract after its team was able to demonstrate their enthusiasm and knowledge of the lifestyle and sports sectors.

Katie Matthews, senior account director at PHA Media, said: "We are excited to be supporting DesirableBody.co.uk on its first PR campaign and are confident that we will help put the website on the map."

The agency is based in London and was ranked as one of the top 25 independent PR agencies in the UK in 2010.