Philips sponsors World Sleep Day 2012

Philips has provided official sponsorship for World Sleep Day 2012, a recent event aimed at raising awareness of the crucial role played by sleep in maintaining health.

The organisation allied with the World Association of Sleep Medicine (WASM) to support the March 16th event, which this year focused on the theme of 'Breathe Easily, Sleep Well'.

Various educational programmes and events were held on the day in order to raise awareness of conditions such as sleep apnoea, which involves a narrowing of the airways during sleep.

More than two-thirds of cases of this condition are not diagnosed, causing an elevated risk of diabetes and heart disease later down the line.

Allan O'Bryan, executive director of the WASM, said: "Most sleep disorders are treatable, yet far too many individuals do not seek professional help. Philips and WASM continue working to help those with sleep-disordered breathing manage their conditions and lead healthier lives."

Earlier this month, the company attended the 2012 European Congress of Radiology, in order to highlight the success of its Imaging 2.0 integrated care concept.