PrettyGreen wins UK consumer brief with GiffGaff

PrettyGreen has been handed a new UK consumer brief by GiffGaff, coinciding with the launch of a new campaign by the virtual mobile network operator.

The O2-owned company has chosen PrettyGreen as its retained PR agency following a competitive pitch, taking over from previous comms partner Blue Rubicon, which did not repitch, reports PRWeek.

PrettyGreen will be delivering integrated press office and campaign support, commencing with the launch of a new PR initiative themed around the slogan "We're all the boss".

Parent company O2 chose to review its PR strategy for the GiffGaff brand as part of wider efforts to expand beyond its traditional approach of SIM-only deals using the O2 network.

Giffgaff brand director Tom Rainsford praised PrettyGreen for its "original approach", adding: "At Giffgaff we strive to do things a little differently, and the same goes for our agencies."

The agency's other tech clients include prominent companies and brands such as Virgin Media, EA and Maxis.