Procter and Gamble appoints Jessica Alba as Braun ambassador

Procter and Gamble has announced the appointment of Hollywood actress Jessica Alba as a new beauty brand ambassador for the Braun product line.

A new integrated campaign for Braun is being launched this month that will run across TV, print and online channels, as well as in-store, with Alba's endorsement to form a key component of the advertisements.

Alba is known for her work in blockbuster movies such as Fantastic Four and Sin City, with her filmography having earned more than $800 million (480.99 million pounds) at the box office.

She will be used to raise awareness of the beauty benefits Braun's various products can deliver for the skin and hair of women across the UK and worldwide.

Alessandra Dolfini, global marketing director for Braun, said: "Jessica Alba is a strong, passionate woman and an advocate for others – she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best."

This comes after the company hired Manchester City and England goalkeeper Joe Hart as a new spokesperson for its Gillette male grooming brand last month.