Procter and Gamble unveils Oral-B Black 7000 toothbrush

Procter and Gamble has announced plans to roll out its new power brush, the Oral -B Black 7000, over the coming months.

The device has been designed to provide a tooth-by-tooth cleaning experience, with 40,000 pulsations and 8,800 oscillations per minute, and has been shown to remove 100 percent more plaque than a regular manual toothbrush.

Its sleek black handle is inspired by high-end consumer technology products such as cars and cameras, while its six different cleaning modes and wide range of compatible brush heads will help users to enjoy a personalised cleaning experience.

Rishi Dhingra, marketing director at Procter and Gamble, said: "We believe that with this new introduction we'll deepen our value in consumers' lives, not just a superior cleaning tool, but as a must-have personal accessory at home or on the road."

The Oral-B brand has been part of the Procter and Gamble group since 2005, with its product line-up including manual and power toothbrushes, oral irrigators, oral care centres and interdental products.