Propeller wins new brief with ad tech firm Adludio

Propeller has earned a new contract with advertising technology firm Adludio following a two-way pitch.

The agency, which has been advising Adludio on messaging and positioning around its recent rebrand, will now provide the client with PR support on a retained basis, reports PRWeek.

Adludio creates digital advertising formats for clients such as Unilever, Sky and Renault, and changed its name from Future Ad Labs at the end of last year. The new brief is centred around brand awareness and influencer engagement.

Propeller was handed this brief after putting together a pitch that convinced the client it would be able to achieve penetration not only in the trade and business media, but also with national and broadcast channels.

Kieran Kent, Propeller's managing director, said: "Adludio is a really exciting fast-growing ad tech company that is looking to disrupt the advertising technology industry so it's a great brief for us."

The agency enjoyed a strong performance in 2014 and is looking to continue expanding this year, having recently advertised vacancies at the account director, account manager and account executive levels.