Prostate Cancer UK seeks new agency partner

Prostate Cancer UK has commenced a search for a new PR partner as it seeks to find new ways of engaging men with its core messages.

The charity, which works to help more men survive prostate cancer and enjoy a better quality of life, is looking for an integrated direct response agency with experience across a range of marketing channels, including TV, mail and online, reports Campaign.

Working closely with the individual giving team and other key stakeholders, the chosen agency will support Prostate Cancer UK to drive growth in brand engagement, consumer loyalty and fundraising.

Last year, the charity was able to engage more than 200,000 people with its Men United campaign, developed in partnership with digital creative agency Zone.

Mark Bishop, director of fundraising at Prostate Cancer UK, said: "It is good practice to review all agency partners on a regular basis. The process is in its very early stages and being led by the fundraising and communications teams."

Prostate Cancer UK is the country's largest men's health charity and was founded in 1996.