Publicis Health UK unveils its bespoke agency

Publicis Health UK unveiled its brand-new agency, Langland, offering the four interconnected disciplines of Medical Strategy & Education (MSE), Clinical Trial Experience (CTE), Advertising and Public Relations and Policy (PRP). The decision is in response to continued health practise development and evolving client needs, offering streamlined access to bespoke teams that provide a unique viewpoint to health.

Langland creates an agency that can develop unique teams to help clients think deeper across all their brands and businesses by combining the knowledge and expertise from Publicis LifeBrands, Real Science, Langland and Publicis Resolute under one brand.

Through aligning the talent pool around the four disciples, Langland will agnostically address the needs of its clients, drawing on scientific knowledge, craft knowledge, a spectrum of views and innovative ideas, to produce solutions that question the status quo in health communications.

Group Managing Director, Langland, Victoria Wright, stated: “You may have heard the name before, but this is a new Langland specially created to deliver on some of the biggest opportunities facing the healthcare industry today. We are here to actively fight against the comfort zone, that space an agency can often find itself in when it has earned a certain reputation for how it works and what it delivers. At Langland, we understand the power of different perspectives. We know we make our best work when we work together because multiple minds can unlock ideas that individuals cannot see, helping people, businesses and brands think further.”

President Europe, Publicis Health, Philip Chin, stated: “The new Langland working model has already seen the agency perform strongly. In the first 6 months of this year, we have seen more interdisciplinary opportunities than ever before, as our client needs reflect the rapidly changing landscape. Our new way of working means we are able to service evolving expectations with the experience, knowledge and expertise of one dedicated team and support our clients with bold and creative solutions that go beyond the original ask to deliver something truly unique.”