Publicis Healthcare recognised at MM&M Awards

Publicis Healthcare has been recognised at the 2014 Medical Marketing & Media (MM&M) Awards.

The communications network, which is the largest health-oriented organisation of its kind, saw several of its network agencies honoured at a ceremony in New York last Thursday (October 2nd).

HeartBeat West received the Best Use of Direct Marketing gold award for its 'Feel so Good' campaign produced for plastic surgery organisation Sientra. Digital Health LifeBrands won the silver prize in the same category.

Publicis Life was handed the Best Branded Website for Healthcare Professionals accolade, while Saatchi & Saatchi Wellness won the Best Philanthropic Campaign and Best TV Advertising awards.

Heartbeat Ideas and Heartbeat West came out on top in the Best Use of Social Media and Best Medical Digital Initiative for Consumers categories.

Two individuals from Publicis Healthcare were also recognised. Matt McNally, president of Publicis Health Media, was named Agency Marketer of the Year, while Allyson Mariani, media planner at the same organisation, won the prize for Young Marketer of the Year.