Racepoint Global wins new UK and EU PR brief with Progress Software

Racepoint Global has been handed a new brief by Progress Software following a competitive five-way pitch.

The agency has been handed a European hub and UK market PR contract by Racepoint Global, focusing on generating corporate brand and product awareness through thought leadership activities in business and technology markets.

Progress was seeking an agency partner that could demonstrate a thorough understanding of its target markets, such as software developers. It has recently undergone a period of rapid business expansion, acquiring several new technologies.

The software firm's customers in the UK include the likes of Advanced Group, Sage, Rentokil and G4S.

Mark Armstrong, vice-president and managing director of Progress, said: "The presentation and team stood out as providing a creative but pragmatic approach to elevate Progress in this next stage of our growth and put forward a realistic approach to creating a community of advocates for the business."

Racepoint's tech sector experience extends to work with clients such as Mozilla, EA, GE, IBM, Sony, eBay and T-Mobile.