Racepoint wins European PR brief for Cloudmark

Racepoint Global has won a new contract with messaging security software firm Cloudmark following a competitive six-way pitch.

The agency's London office has been tasked with promoting the Cloudmark brand in the UK and Europe, with internet service providers and mobile network operators highlighted as a core target audience.

Cloudmark offers a wide range of services that are prized by businesses, including its fingerprinting algorithm technology, global threat network and spam reporting service.

Racepoint won the account based on the quality of its personnel, integrated media services approach and defined influencer model. The work will focus on corporate PR, as well as direct interaction with the IT and security industries.

Cathy Pittham, European managing director at Racepoint, said: "Our programme will capitalise on Cloudmark's unique approach to create a standout position for the organisation with the most influential stakeholders."

The agency can boast considerable experience of working with tech sector clients, including Sony, T Mobile, eBay, IBM, EA and Mozilla.