Ranieri wins new Gibson Innovations brief

Ranieri has been handed a new contract by Gibson Innovations, a brand licensee of electronics giant Philips.

The agency has been tasked with handling UK PR activity for the Philips, Philips Fidelio, Onkyo and Trainer audio brands, including developing media relations, events, brand building and product PR across the lifestyle and technology sectors.

Its PR programme will focus on the headphone, home audio, multiroom, home cinema and portable Bluetooth categories, with the overall aim of establishing Gibson Innovations as the number one brand for music and lifestyle.

Ranieri was selected for the brief after demonstrating a strong understanding of Gibson's target markets and an ability to develop insightful ideas for this space.

Pietro Ranieri, managing director at Ranieri, said: "We're really excited to have won the Gibson Innovations business. Its portfolio of brands offers a huge range of high-quality audio products to suit everyone from audiophiles to business people to fitness fanatics."

Ranieri was established in 2002 with a focus on the consumer technology space, and has worked with clients such as Moonpig, Cricut, Harman and Misfit Shine.