Reckitt Benckiser seeks new European PR partners for leading brands

Reckitt Benckiser is seeking new European PR agency partners to help increase the profile of its 19 most important brands.

A digital pitch covering its 19 power brands has been launched by the health and personal care company this month, reports Campaign, with the procurement-led pitch set to see successful agencies paid about 1.2 million pounds in fees between them.

Centred around the creation of digital advertising and building websites, the process will see Reckitt Benckiser seeking a single agency to lead creative strategy for the Durex, Nurofen, Vanish, Finish and Gaviscon brands across Europe and for Lemsip, E45 and Optrex in the UK.

Another agency will also be tasked with working on digital production for all 19 power brands across the continent, with work on the new briefs to commence in May 2014.

TMW, which has handled digital advertising for Reckitt Benckiser's UK brand port­folio since April 2013, is said to be involved in the process.

During the first quarter of the year, the consumer goods giant generated a net revenue total of 2.39 billion pounds, representing a three percent year on year increase.