Red Consultancy takes on expanded brief with Spotify

The Red Consultancy has taken on an expanded comms brief with Spotify, which is currently taking steps to adjust its communications strategy.

The agency has been hired on a retained basis for an expanded remit that includes consumer, corporate, business-to-business and tech PR, aligning with the streaming media giant's push for a consolidated approach to European comms, reports PRWeek.

It comes after the client announced that it will be ending its relationship with The Romans, which was appointed as Spotify's retained UK consumer agency last May. They are parting company as a direct result of Spotify's change in corporate focus.

The client also recently ended its dealings with M&C Saatchi PR, as it no longer requires a dedicated corporate and business-to-business agency partner.

Isobel Coney, consumer managing director for play at Red Consultancy, said: "We can't wait to get started on the expanded consumer and corporate remit, working closely with Alison and the broader Spotify team."

This represents the latest addition to Red's growing consumer tech and entertainment portfolio, which also includes Activision, StubHub, Samsung and Twitter.