Red Lorry Yellow Lorry wins brief with TV content delivery specialist Edgeware

Red Lorry Yellow Lorry has been handed a new global PR brief by Edgeware, a specialist provider of TV content delivery services.

The agency has been briefed to help build the client's profile and enhance its position as a leader in the TV over IP sector across the Americas and the Europe, Middle East and Africa region, reports Gorkana.

Campaign work will be led from Red Lorry Yellow Lorry's London headquarters and supported by its Los Angeles office and the Convoy partner agency network.

The growing Edgeware business is dedicated to providing operators and content owners with tools to deliver broadly-scaled TV services at a low cost.

Rob Ettridge, partner at Red Lorry Yellow Lorry, said: "Content owners are relying on companies like Edgeware not just to help them reach today's dispersed TV audience, but also gain greater insights into viewer analytics to inform advertisers and future programming."

Edgeware said it selected Red Lorry Yellow Lorry for this brief based on its strong understanding of and track record in the media sector.