Red Lorry Yellow Lorry wins US brief with Falcon.io

Red Lorry Yellow Lorry has been handed a new US PR brief by Falcon.io, an award-winning customer experience management platform.

The agency's Boston office will lead the communications campaign, which is to focus on building brand awareness and thought leadership around Falcon's innovative approach to customer experience management.

Efforts will also be made to support Falcon's US growth goals, while helping to recruit employees in its office in New York City.

Rob Ettridge, partner at Red Lorry Yellow Lorry, said: "The innovation and unique features behind Falcon's platform solve many of the challenges North American brand managers are struggling with."

Headquartered in Copenhagen, the Falcon platform gives brands the ability to manage their social media listening, engagement and publishing activities, while also building comprehensive customer personas.

It recently won a Facebook Innovation Spotlight award based on its work with global retailer Flying Tiger Copenhagen, with other Falcon customers including L'Oreal, Carlsberg, Coca-Cola and Nintendo.

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