RG/A London hired to promote Unilever skincare brands

RG/A London has won a new contract with consumer products giant Unilever to represent a number of its most important skincare brands.

The firm was appointed global strategic agency for the Simple, St Ives, Citra and Dawn brands without a pitch, and has been tasked with developing digital and above-the-line strategies for the products.

It will also organise TV and print campaigns, digital and social media activity, and content marketing efforts. This marks the first time that Unilever has hired an agency to handle these brands on a global level, reports Campaign.

R/GA already helps Unilever to market its Lynx, Sure and Persil brands, which are respectively known as Axe, Rexona and Skip overseas.

Anna Creed, global vice-president for skincare at Unilever, said: "A truly integrated approach to communications that embraces the digital behaviours of our consumers is critical to the success of Simple, St Ives, Citra and Dawn."

The agency also works with companies such as Johnson and Johnson, Kimberly-Clark and Diageo. Its London office employs more than 100 people.