RKM Communications to support UK launch of iDDNA

RKM Communications has been hired by the health and wellness management company iDDNA to support the UK launch of its products and services.

The specialist beauty, aesthetics and lifestyle consultancy has been tasked with handling PR and communications for iDDNA, which offers an advanced lifestyle management solution that incorporates AI to help users design their own personalised approach to health and wellbeing.

Supported by smartphones or wearable devices, the My iDDNA service works by carrying out a diagnosis of their skin's wrinkles, before offering customised recommendations that account for levels of pollution, UVA/UVB, temperature and humidity.

Subsequently, iDDNA sends out individually-tailored cosmeceutical treatment handcrafted in Switzerland to the user's home, offering a unique combination of active ingredients that work best for their skin.

The company intends to expand My iDDNA later this year with additional lifestyle management systems to enhance sports performance, balance nutrition, decrease stress, improve sleep and prevent disease, all of which RKM will help to promote.

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