Rooster wins new brief with global travel tech firm ButlerTech

Rooster has been handed a new contract by ButlerTech, a global travel tech company delivering digital solutions for the tourism and hospitality sectors.

The agency has been handed a brief to help support the launches of two ButlerTech products: the destination guide application CityButler and the virtual concierge application ButlerPad.

With the consumer-focused CityButler, Rooster will oversee the launch of the app in the UK and help to drive awareness and downloads, while also taking charge of the day-to-day running of the CityButler blog.

Meanwhile, the agency will be taking on a business-to-business brief for ButlerPad, with the aim of raising awareness of the product and its benefits among decision-makers in the hospitality industry. This will also involve social media activity on Facebook and Twitter.

James Brooke, managing director at Rooster PR, said: "ButlerPad is a truly unique proposition for hotels worldwide and the consumer focused CityButler promises to become the one-stop shop for travellers visiting the world’s top city destinations."

The agency was founded in 1997 with a specialist travel focus, but now serves a broader range of consumer, corporate, technology and travel brands both in the UK and overseas.