Rostrum rebrands ahead of planned service expansion

Rostrum has introduced a new brand identity as part of a strategic move to expand and modernise its service offering.

The agency has simplified its name from Rostrum Communications to the shorter Rostrum, while changing its online domain to rostrum.agency.

According to Mark Houlding, chief executive officer and founder of Rostrum, this change will coincide with a shift towards providing a wider range of services to clients, including PR, social, content marketing and research.

These new offerings will run alongside its traditional stable of core retainer services and press office functions, for which it believes there is still a viable market.

Mr Houlding said: "We're seeing increasing demand for more innovation and flexibility in terms of delivering one-off projects, developing campaigns, creative thinking and integrating core PR with the client's wider marketing agenda. That's what rostrum.agency is all about."

Rostrum specialises in working with financial services companies, professional services firms and technology businesses, with clients including EY, Legal and General, QuoStar, PrePay Solutions and Matrix Solutions.