Rostrum selected as JHC Systems’ new UK PR partner

Rostrum has been handed a new brief by JHC Systems, which provides IT solutions and services for investment managers and stockbrokers.

The work will target wealth management companies and the national press, with a strategic social media campaign to be launched with the aim of bolstering JHC's online presence, reports Gorkana.

Rostrum was hired on the basis of its proven track record of providing high-quality PR services in the financial technology sector, as well as the strong understanding it was able to demonstrate of the client's values and goals.

The company joins a list of Rostrum clients that also includes brands such as EY, Legal and General and HSBC Bank.

Mark Houlding, chief executive officer at Rostrum, said: "JHC represents another strong addition to Rostrum's client base. With a dedicated social media strategy, content marketing and targeted media relations, Rostrum will deliver solid results that will benefit JHC's position in the market."

JHC is best known in the investment banking community for its fully integrated wealth management software, Figaro. It is hoped that its work with Rostrum will help to build on this reputation.