Salix to coordinate Pharmacy Voice awareness campaign

Salix and Co has won a new brief with trade association Pharmacy Voice, which will centre around the launch of a two-year awareness campaign.

The organisation, which represents the interests of the community pharmacy sector, will be investing a six-figure amount in the campaign, which will be primarily PR-led, while incorporating elements of public affairs, reports PRWeek.

Entitled Dispensing Health, the comms initiative aims to improve understanding of the expanded role community pharmacy can potentially play in maintaining health and wellbeing in the UK, as well as contributing towards a sustainable NHS.

It will be targeted at patients, the public, politicians, commissioners and the media.

Pharmacy Voice was founded by the three largest community pharmacy associations – the National Pharmacy Association, the Association of Independent Multiple Pharmacies and the Company Chemists' Association.

Salix has experience in working with some of the UK's most prominent healthcare organisations, including the Department of Health, NHS England and the British Society for Rheumatology.